Before shifting gears and becoming a leading online source of pop culture and celebrity gossip, Wet Paint was more of a mix between a wiki and a facebook, and they needed a helping hand in spreading the word about their uniquely interactive website. It needed to give the user a better understanding about just how the site works, as well as spread viraly. On this promotional microsite, Users select a variety of painting methods ranging from various brushes and spray methods to paintball guns and type. They can even post photos from their hard drive. Once completed the finished product is forwarded to 3 other people who may also add to the art. After 3 people have participated it is added to an archive where all users can browse the finished works.

Wet Paint is a Webby Official Honoree in the Net Art category.